About Us

Balfrey & Johnston is a premier Plumbing and HVAC manufacturer’s representative. We strive to serve our customers with the highest quality products and services throughout the entire purchasing process. We will work with you to make your project go smoothly from start to finish.

Our History

In 1959, William Balfrey and Norman Johnston, associates of the Olsonite Company, stepped away to form Balfrey & Johnston Incorporated. In a much different world from today, one without email, cell phones, fax or copying machines, these two gentleman created the legacy of our company.

Unfortunately Bill Balfrey passed away in 1963 and “Storming Norman” took over full control of the company until 1982, when the business was purchased by Norm’s son George. Current partners include George’s sons, George II and Scott; and Daniel McClary.

2024 brought expansion into new territory with the creation of Balfrey & Johnston Wisconsin. We acquired a 20,000 square foot warehouse in Pewaukee to meet the needs of Wisconsin distributors and contractors.

Awards & Recognitions

Centrotherm Rep of the Year

x4

Navien Sales Award

Leonard Valve Sales Award

x2

Centrotherm Quota Buster

x2

Elkay Rep of the Year

Wilkins Bulldog Award

Willoughby Rep of the Year

Zurn Rep of the Year

Mich. Assoc. of Distributors Rep of the Year

Competencies

Channel Marketing

Technical & Code Expertise

Industry Associations Commitment & Service

CRM & Drip Marketing

Axapta, Expertise

Training approved by State of Michigan

Supply Chain Management

Facilities

24,000 Square foot warehouse

2 Door loading dock, 2 on ground loading

25 Seat training room with full audio-video

Dual Screen computer for inside associates

Full Computerization of operation

Computerized inventory control

Quotation program with CRM integration

CRM database with 50k plus contacts

Our History

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